Portfolio

Moon Retail Decor Rebranding Concept

Overview

This first image shows the various iterations of the Moon logo created by several designers over many years. The abundance of effects – embosses, shadows, bevels – meant that each new application required a new version.

Moon Rebanding Detail 1

Simplify

Below is a collection of stripped-down versions and marketing concepts that focused on brief phrasing and bold but clean imagery to make a statement.

Moon Rebranding Detail 2

PROJECT

Rebranding Concept

CLIENT

Moon International
[Website]

RESPONSIBILITIES

Concept, graphic design

TOOLS

Adobe Illustrator, Adobe Photoshop, TextEdit, Transmit