Portfolio
Moon Retail Decor Rebranding Concept
Overview
This first image shows the various iterations of the Moon logo created by several designers over many years. The abundance of effects – embosses, shadows, bevels – meant that each new application required a new version.

Simplify
Below is a collection of stripped-down versions and marketing concepts that focused on brief phrasing and bold but clean imagery to make a statement.

PROJECT
Rebranding Concept
CLIENT
Moon International
[Website]
RESPONSIBILITIES
Concept, graphic design
TOOLS
Adobe Illustrator, Adobe Photoshop, TextEdit, Transmit